Process — five phases
Five phases, no surprises.
Every engagement follows the same route, from a website to a platform. So on day one you know what happens on day forty, what it costs and when it goes live.
— The five phases
From kickoff to growth.
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01
Discovery
1 weekWe map goals, users, systems and risks. You get a scope, a fixed price, a date and a technical plan.
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02
Design
1–3 weeksStructure, flows and visual design in a design system. You see a clickable prototype every week and decide based on something real.
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03
Build
2–10 weeksDevelopment in two-week sprints, with tests, a preview environment and a deploy a day. Content and integrations run in parallel.
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04
Launch
1 weekPerformance, accessibility, SEO and security are measured before go-live. Migration without losing rankings, go-live on a Tuesday.
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05
Grow
ongoingMeasure, improve, extend. With Care or a Continuous team the product keeps getting better, on a roadmap you set.
— AI
AI-native, with a senior at the wheel
In every phase we use AI for the work that can go faster, and a human for the work that requires judgment.
| Phase | AI | Human |
|---|---|---|
| Discovery | Summarizing documentation, competitor analysis, first architecture variants | Conversations, decisions, scope and price |
| Design | Variants, copy suggestions, accessibility checks | Concept, hierarchy, every final screen |
| Build | Boilerplate, tests, migrations, documentation | Architecture, code review, every line that ships |
| Launch | Checklists, performance analysis, redirect mapping | Go/no-go, handover, training |
| Grow | Reports, anomaly detection, content variants | Roadmap, priorities, strategy |
— Guarantees
Eight things we promise.
Fixed price
Agreed in writing up front. Overrun is our risk.
Fixed date
A delivery date we meet, or we tell you well in advance with a reason.
Reply < 1 business day
Every question gets an answer within one business day, during and after the project.
Lighthouse ≥ 90
Every delivery is measured on performance, accessibility, best practices and SEO.
WCAG 2.2 AA
Accessibility is a design requirement, not an afterthought.
Everything yours
Code, design, domains, data and accounts are in your name from day one.
30 days of aftercare
After go-live we fix anything that isn’t right for a month, no discussion.
Honest advice
If we’re not the right party, we say so and refer you on.
— Engagement models
Five models.
- Project (fixed price)
Scope, price and date up front. The standard for websites, e-commerce, apps and software.from €4,950 - Sprint
One or two weeks, one goal.from €2,950 · 1–2 wks - Care (retainer)
Maintenance, monitoring and small changes with fixed response times.from €95 · per month - Continuous
An ongoing design or development stream with weekly demos.from €3,950 · per month · min. 3 months - Fractional CTO
Technical leadership without a full-time salary.from €1,950 · per month · min. 3 months
— What we ask of you
Your role.
- 01
One decision-maker
One person on your side who makes the calls. That keeps the pace high.
- 02
Feedback within two business days
Every review has a deadline. That’s how a fixed date stays a fixed date.
- 03
Access to systems
API keys, test environments and accounts in the first week, so integrations don’t wait.
- 04
Content on time
Copy, images and product data per the content plan, or let us create them.
— Frequently asked questions
Questions about the process.
01How long does an average project take?
A website 3 to 6 weeks, an e-commerce store 6 to 12, an app or platform 8 to 20 weeks. Discovery always takes one week; after that you know exactly how long your project takes.
02What happens if the scope changes during the project?
We never quietly add hours to the invoice. You get a short note with the impact on price and date, and you decide. Small things we simply fix.
03Can I follow along in between?
Always. From the first sprint there is a preview environment and every sprint ends with a demo. You never see the result only at the end.
04Do you work with contracts and a data processing agreement?
Yes. An engagement letter with scope, price and date, our terms and conditions and, when we process personal data, a processing agreement. All in Dutch or English.
05What if I want to bring in someone else after delivery?
You always can. Code, documentation and access are yours; we do a proper handover. Our terms say so explicitly.
Reply < 1 business day · Available for new projects
Ready for phase one?
A one-week Discovery Sprint gives you a scope, a fixed price and a date. Credited when we continue together.