Members · −19% · 4.8/5 · 71% · 10 wks
Plate 01 · MEMBERS
Branded member app with retention AI alongside Virtuagym
−19% churn in six months
Industry: fitness & sports
Fitness & sports: attract, engage and keep members.
Every January they come in, every March they leave. We build websites, apps and platforms that turn a trial class into a member and a member into an ambassador, connected to the member system you already have.
Member app · 1,240 · 92% · +27%
— Fitness, sports & wellness
Digital that delivers members, not just likes
The fitness business runs on two numbers: acquisition and retention. A website that books a trial class in three taps raises acquisition. Your own app with schedule, check-in and reminders raises retention. Both must connect seamlessly to your member system, or the front desk ends up doing double work.
We know Virtuagym, Sportivity, ClubPlanner and Eversports inside out and build around them: your brand at the front, their administration at the back. For coaches and studios growing online, we build platforms with programs, video and subscriptions.
And because your member data is gold, we use AI to spot drifting members early and reach out automatically. That’s retention you can measure.
- 3taps from website to booked trial class
- 12+sports and payment integrations we know
- 8–16 wksto your own member app in the stores
- 24/7sign up, book and pay
— Sound familiar?
Fitness, sports & wellness: what we see.
January peak, March dip
Lots of sign-ups, lots of churn. Without good onboarding and reminders you lose a third of new members within three months.
Your software’s app isn’t yours
Members see the vendor’s brand, not yours. And you can’t change it.
Booking a trial takes too many clicks
A form that lands in a mailbox is a lead you call tomorrow. By then they’re training somewhere else.
Front desk does double work
Website sign-ups are retyped into the member system. Errors, queues, frustration.
Online coaching without a platform
Programs via WhatsApp and PDFs don’t scale and don’t look professional.
— What we build for you
What we build for you.
A website that sells trial weeks
Schedule, pricing, trial class and sign-up in your own brand, connected to your member system and found for “gym + city”.
from €4,950
Read more
Your own member app
Class booking, check-in, training plans, push reminders and challenges. Your brand in the App Store, not your software vendor’s.
from €15,000
Read more
Online coaching platform
Programs, progress, video and payments for remote coaching, with subscriptions via Mollie or Twikey.
from €12,500
Read more
AI for retention
Spot members who are drifting before they cancel and automatically send the right message or offer.
from €2,950
Read more
Campaigns and conversion
Landing pages for January and September, Meta campaigns and email flows that turn a trial into a membership.
from €1,950
Read more
VirtuagymSportivityClubPlannerEversportsMomoyogaTrainerizeSportlinkTwikeyMollieGantnerStravaKlaviyo
Integrations we work with
— Our approach
How we approach it.
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01
Map the member journey
From first search to first anniversary as a member: where do people drop off and where can digital make the difference?
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02
Connect what you have
We hook website, app and campaigns into your current member system and payment provider, so the front desk does no double work.
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03
Build for the peak
Everything is live and tested before January or September, including campaign pages and email flows.
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04
Measure retention
Monthly insight into sign-ups, attendance, churn and the effect of reminders and challenges.
— Work
Relevant work
— Frequently asked questions
Questions about fitness, sports & wellness.
01What does a website for a gym or studio cost?
A website with schedule, pricing, trial class and integration with your member system starts at €4,950 excl. VAT and is live in 3 to 6 weeks. With multiple locations, multiple languages and campaign pages you choose Growth from €9,500.
02Can you build our own app alongside Virtuagym or Sportivity?
Yes. We build an app in your brand that books classes, processes check-ins and shows payments via your member system’s API. You keep your administration, your members see your brand. From €15,000.
03Does direct debit work through the website?
Yes, via Mollie or Twikey with a SEPA mandate. New members sign up, give a mandate and appear in your administration immediately, without the front desk.
04How does AI help with retention?
We combine visit data, bookings and payments and let a model flag members who come less often. They automatically get a personal message, an invitation or an offer. From €2,950 as an Automation Sprint.
05Can you also run the January and September campaigns?
Yes. We build landing pages, set up Meta and Google campaigns and create email flows that turn a trial into a membership. As a CRO sprint from €1,950 or as an ongoing program.
— Knowledge
Keep reading
Reply < 1 business day · Available for new projects
Ready for the next peak?
Tell us which member system you use and what you want to achieve in January. We reply within one business day with a plan.