Illustrative case: B2B SaaS startup, Amsterdam — 2026

SaaS MVP live in seven weeks, ready for pre-seed

From pitch deck to paying customers before the investor round.

MVP · 7 wks · 12 · 99.9% · DD-ready Plate 10 · MVP
  • 7 wks from kickoff to live product
  • 12 paying customers at the pitch
  • 99.9% uptime in the first 6 months
  • DD-ready documentation, tests and CI from day one

01 — The challenge

The founders had 40 customer interviews, a Figma prototype and a round planned in three months. Two agencies offered a five-month track; a freelancer wanted to start with a no-code tool that wouldn’t scale. They needed a product investors would take seriously and first customers would pay for.

The scope had to stay small without the architecture needing a rebuild later: multi-tenant from day one, subscriptions, roles, and an admin to onboard customers without a developer.

02 — Our approach

In a one-week Discovery Sprint we picked the three core flows customers would truly pay for and pushed the rest to a roadmap. Fixed price, delivery date in week seven.

We built on Next.js and NestJS with PostgreSQL, Clerk for accounts and Stripe for subscriptions: a stack a future team can take over directly. A demo every two weeks to the founders and three pilot customers; their feedback went straight into the next sprint.

In parallel we designed the brand and landing page so the product and the pitch spoke the same language.

03 — The solution

A multi-tenant platform with onboarding, the three core flows, team roles, Stripe subscriptions with a trial and an admin for the founders. Monitoring, error reporting and analytics were on from the first user.

Documentation and an onboarding week for the first in-house developer were part of the delivery; documentation, tests and CI make the codebase ready for technical due diligence.

More work

→ All work

More work.

Fleet control · −32% · 98.4% · 1,240 · 14 wks Plate 01 · FLEET CONTROL

Illustrative caseTransport company, Rotterdam · 2025

Real-time planning platform for 140 vehicles

−32% empty kilometers

Orders · 0% · +41% · 14,000 · 11 wks Plate 02 · ORDERS

Illustrative caseRestaurant group (6 locations), Utrecht · 2025

Commission-free ordering and reservation platform

0% commission on owned orders

Shop · 0.8 s · +28% · 100 · +34% Plate 03 · SHOP

Own projectD2C fashion label, Netherlands · 2026

Headless store with 0.8 s LCP and +28% conversion

0.8 s LCP on mobile (was 3.1 s)

Next case →Branded member app with retention AI alongside VirtuagymBoutique gym (3 studios), The Hague

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