Illustrative case: Car dealership, Apeldoorn — 2025

Website with live stock feed and online workshop booking

Every car online within an hour, every appointment without a phone call.

Stock · +63% · 41 · < 1 h · 5 wks Plate 12 · STOCK
  • +63% workshop appointments online
  • 41 online appointments per week
  • < 1 h from entry to online on every channel
  • 5 wks from kickoff to go-live

01 — The challenge

Every used car was manually posted to the website, Marktplaats and AutoScout24. Sold cars stayed online for days, leads arrived in the evening and the workshop scheduled on a paper agenda constantly interrupted by the phone.

For “used cars + Apeldoorn” and “garage + Apeldoorn” the business sat on page two; the site loaded in 6 seconds on mobile.

02 — Our approach

We connected the Hexon inventory feed to a new Next.js website: every car appears within an hour with photos, RDW data, a financing estimate and a test-drive button; sold is sold, online too. The workshop planner accounts for lifts and mechanics and confirms via WhatsApp.

Local SEO: Google Business optimization, pages per brand and per service, a review flow after every workshop visit and structured data for vehicles. Five weeks from kickoff to go-live, migration with redirects and no ranking loss.

After go-live, a second check ran for a week on every inventory change and workshop request, with a daily spot check by the owner, before the old site was switched off for good.

03 — The solution

A fast website (Lighthouse 98 mobile) with live inventory, filters, financing, test-drive and workshop requests landing directly in the schedule, and WhatsApp updates for customers. Leads are confirmed within a minute and followed up the next morning.

After four months: positions 1 to 3 on the main local keywords, 41 online workshop appointments per week and not a single phone call to reschedule.

More work

→ All work

More work.

Fleet control · −32% · 98.4% · 1,240 · 14 wks Plate 01 · FLEET CONTROL

Illustrative caseTransport company, Rotterdam · 2025

Real-time planning platform for 140 vehicles

−32% empty kilometers

Orders · 0% · +41% · 14,000 · 11 wks Plate 02 · ORDERS

Illustrative caseRestaurant group (6 locations), Utrecht · 2025

Commission-free ordering and reservation platform

0% commission on owned orders

Shop · 0.8 s · +28% · 100 · +34% Plate 03 · SHOP

Own projectD2C fashion label, Netherlands · 2026

Headless store with 0.8 s LCP and +28% conversion

0.8 s LCP on mobile (was 3.1 s)

Next case →Fixed white-label sprint capacity under the agency’s brandOnline marketing agency, Rotterdam

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