Real-time planning platform for 140 vehicles
−32% empty kilometers
Illustrative case: Car dealership, Apeldoorn — 2025
Every car online within an hour, every appointment without a phone call.
01 — The challenge
Every used car was manually posted to the website, Marktplaats and AutoScout24. Sold cars stayed online for days, leads arrived in the evening and the workshop scheduled on a paper agenda constantly interrupted by the phone.
For “used cars + Apeldoorn” and “garage + Apeldoorn” the business sat on page two; the site loaded in 6 seconds on mobile.
02 — Our approach
We connected the Hexon inventory feed to a new Next.js website: every car appears within an hour with photos, RDW data, a financing estimate and a test-drive button; sold is sold, online too. The workshop planner accounts for lifts and mechanics and confirms via WhatsApp.
Local SEO: Google Business optimization, pages per brand and per service, a review flow after every workshop visit and structured data for vehicles. Five weeks from kickoff to go-live, migration with redirects and no ranking loss.
After go-live, a second check ran for a week on every inventory change and workshop request, with a daily spot check by the owner, before the old site was switched off for good.
03 — The solution
A fast website (Lighthouse 98 mobile) with live inventory, filters, financing, test-drive and workshop requests landing directly in the schedule, and WhatsApp updates for customers. Leads are confirmed within a minute and followed up the next morning.
After four months: positions 1 to 3 on the main local keywords, 41 online workshop appointments per week and not a single phone call to reschedule.
— More work
−32% empty kilometers
0% commission on owned orders
0.8 s LCP on mobile (was 3.1 s)
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