Illustrative case: Wholesaler, Tilburg — 2025

B2B ordering portal with customer pricing and Exact integration

Zero manual orders, 1,900 products always in sync.

E-commerce & online stores Integrations, APIs & backend Retail & e-commerce

Plate 15 · SYNC

0 manually entered orders
1,900 products in sync with Exact
−14 h administration per week
82% of customers order through the portal

01 — The challenge

340 business customers ordered by email, WhatsApp and phone. Two employees retyped orders into Exact Online every day, checked customer prices in an Excel list and called back on stock issues. Pricing errors and duplicate orders cost margin and trust.

An earlier store on a standard platform had no customer-specific pricing and no integration; customers didn’t use it.

02 — Our approach

We chose Shopify Plus with B2B features: company accounts, customer-specific price lists, volume tiers, order lists and pay-by-invoice. Around it we built an integration layer in Node.js with queues that sends orders to Exact Online, pulls stock and prices every fifteen minutes and feeds invoices back to the customer account.

The data mapping was the real work: 1,900 products, 12 price lists, VAT codes, shipping costs and discount rules. We tested for three weeks with a copy of the administration until the numbers matched to the cent, then went live in phases per customer group.

Lead time: eight weeks, including migration of customer accounts and an instruction video for customers.

03 — The solution

An ordering portal where customers see their own prices, reorder in seconds and download invoices. Orders land automatically in Exact Online with the right debtor and VAT; stock and prices are always current; outages are buffered and reported.

After three months, 82% of customers ordered through the portal. The two employees now do account management instead of retyping.