In short: having a website built in the Netherlands costs between €1,500 for a one-pager and €30,000 for a corporate site in 2026. Most small-business websites land between €4,000 and €10,000 excl. VAT. Design, number of pages, content, integrations and SEO set the price, not the hourly rate. Add €100 to €500 per month for hosting and maintenance.
The price in one table
Ask 5 agencies what a website costs and you get 5 answers, from €2,000 to €40,000. That is not because one is cheaper, it is because they are building different things. The table below lines up the types with the prices we see in Dutch quotes in 2026.
| Type of website | What you get | Guide price 2026 (excl. VAT) | Timeline |
|---|---|---|---|
| One-pager or landing page | 1 page, 1 goal, a form, basic SEO | €1,500 – 4,000 | 1–2 weeks |
| Small-business website | 5–10 pages, CMS, custom design, SEO structure | €4,000 – 10,000 | 3–6 weeks |
| Corporate site | 15–40 pages, multilingual, design system, integrations (CRM, careers) | €10,000 – 30,000 | 6–12 weeks |
| Custom platform | Portal with accounts, ERP or scheduling integrations, dashboards | €25,000 – 100,000+ | 8–20 weeks |
| DIY with an AI builder | Template in Wix, Squarespace or Framer, you do the work | €15 – 50 per month plus your own hours | days |
All amounts exclude VAT and running costs. A quote far below the range usually leaves something out: content, SEO, accessibility or ownership of the code.
What drives the price?
The hourly rate tells you little. An experienced maker who needs 60 hours is cheaper than a beginner who needs 120. What actually sets the price:
- Design. A customized template costs €0 to €500. Custom design built around your brand and your customer costs €1,500 to €6,000, depending on the number of unique page types.
- Number of templates, not number of pages. 30 news posts on 1 template are cheap. 8 pages that all look different are expensive. Count your templates.
- Content. Copy, photography and video are rarely included. A copywriter charges €150 to €400 per page, a photographer €500 to €1,500 per half day. Supplying it yourself saves money and costs time.
- Integrations. CRM (HubSpot, Teamleader), calendar or booking system, newsletter, accounting or an applicant tracking system: budget €500 to €3,000 per integration.
- SEO. Keyword research, site structure and the technical basis cost €500 to €2,500 once. Ongoing SEO is a separate line, usually from €1,250 per month.
- Multilingual. Every extra language adds 20 to 40% for translation, hreflang and content optimized per language.
Two quiet cost items join the list in 2026: accessibility (WCAG 2.2 AA) and speed (Core Web Vitals). Neither is a luxury anymore, more on that below.
Prices by type of website
One-pager or landing page: €1,500 – 4,000
One page, one message, one action. Right for a campaign, a launch, a freelancer who wants to be found or a service business with 1 offer. The top of the range buys a custom design with animation and A/B variants. The bottom buys a tight template with good copy.
Small-business website: €4,000 – 10,000
The category most companies fall into: 5 to 10 pages, a CMS where you edit copy and images yourself, custom design, forms, an SEO structure and a solid mobile experience. At €4,000 you get a compact design and supply the content yourself. At €10,000 you get a design system, a blog, several forms and often 1 integration.
Corporate site: €10,000 – 30,000
15 to 40 pages, 2 or more languages, a design system that serves several departments, integrations with CRM, careers or newsletter tools, and an editorial team working with roles and permissions. Think of a training institute with course listings and enrollment, a law firm with 12 specialists or a company with offices in 3 countries.
Custom platform: from €25,000
Once visitors log in, order, book or view data, it is no longer a website but a web application. Customer portals, member areas and scheduling tools start at €25,000 and run to €100,000 and beyond. What drives that price is covered in what a web application costs.
Freelancer, agency, AI builder or RABZI?
Freelancer. €70 to €110 per hour in 2026, juniors from €50, senior specialists up to €130. Strong on price and short lines. The risk: one person who masters design, code, SEO and content is rare, and the project stalls when they are sick or on vacation.
Agency. €90 to €150 per hour, 10 to 15% higher in the Randstad region. You get a team and a process, but you also pay for account management and overhead. Timelines are typically 3 to 6 months.
AI builder or site builder. Wix, Squarespace, Framer and AI tools such as Lovable produce a site in an afternoon for €15 to €50 per month. Fine to get started. The limits: no ownership of the code, limited SEO control, a fixed template and a subscription that never ends. We run the honest numbers in AI website builder vs agency.
RABZI. One senior maker who designs, builds and handles SEO, accelerated by AI for the repetitive work. You get agency quality at a fixed price, delivered in 3 to 6 weeks instead of months. Everything we make is yours: code, design, domain and accounts.
Running costs: hosting, maintenance and licenses
The build is half the story. Over 3 years you easily spend as much on a website as on the build itself:
- Hosting: €10 to €100 per month. A static Next.js site runs almost free on Cloudflare or Vercel, a WordPress site on managed hosting costs €25 to €100.
- Domain and SSL: €10 to €25 per year. SSL is free through Let's Encrypt, never pay for it.
- Maintenance: €95 to €500 per month for updates, backups, monitoring and small changes. What you should get for that is in website maintenance cost.
- Licenses: premium plugins €50 to €300 per year, a headless CMS such as Sanity or Contentful free to €15 per user per month, Webflow €14 to €39 per month.
- Business email and tools: Google Workspace or Microsoft 365 from €7 per user per month, analytics and form tools mostly free.
Budget €100 to €500 per month, so €3,600 to €18,000 over 3 years. Ask every bidder what the site will cost per month after launch.
Where not to cut corners
- Speed. Google measures Core Web Vitals: LCP under 2.5 seconds, INP under 200 milliseconds, CLS under 0.1. A slow site loses visitors and rankings. Have the builder commit to a mobile Lighthouse score of 90+ up front.
- SEO foundation. Structure, metadata, schema.org and internal links belong in the build, not in a phase afterwards. Fixing it later costs more than doing it right the first time.
- Accessibility. Since June 28, 2025 the European Accessibility Act (EAA) applies to companies that sell products or services online and have 10 or more employees or more than €2 million in revenue. In the Netherlands the ACM enforces it. Below that threshold WCAG 2.2 AA still pays: more visitors, better SEO, less risk.
- Ownership. Code, design, domain and hosting accounts in your name. A builder who refuses is selling you a subscription, not a website.
- Maintenance. A site without updates is a security risk within a year.
Worked example: a €6,500 small-business website, line by line
A consultancy with 4 services, a team of 6 and the goal of ranking for 'consultant + region'. 8 pages, 4 templates, Dutch only, 1 calendar integration. This is how the budget splits:
- Kickoff and strategy (audience, keywords, sitemap, written plan): €650
- UX and visual design, mobile first, 4 templates: €1,600
- Build in Next.js or WordPress with CMS, forms, calendar integration and SEO structure: €2,400
- Content entry, image optimization, metadata per page: €900
- Testing on 30+ devices, speed and WCAG 2.2 AA, launch, redirects, Search Console: €650
- 30 days of aftercare and a handover with training: €300
Total: €6,500 excl. VAT for roughly 70 hours of work. An agency at 90 hours and €130 lands at €11,700, a freelancer at 70 hours and €85 at €5,950, provided they cover every discipline.
RABZI estimate: a website from RABZI starts at €4,950 excl. VAT (Launch: up to 8 pages, live in 3 to 6 weeks), from €9,500 for Growth (up to 20 pages, design system, NL/EN) and from €19,500 for Flagship (unlimited pages, migration, motion). Fixed price, fixed date, everything is yours. See websites and web design or the full pricing.
How to compare quotes (checklist)
Put quotes side by side on these 10 points. If something is missing, ask for it in writing.
- Number of pages and number of unique templates
- Custom design or customized template, and how many design rounds
- What is included: copy, imagery, translation, basic SEO
- Which CMS, and whether you can add pages without a developer
- Integrations, named one by one
- Ownership of code, design, domain and accounts
- Speed standard (Core Web Vitals) and accessibility standard (WCAG 2.2 AA)
- Costs after launch: hosting, maintenance, licenses
- Fixed price or time and materials, and how extra work is agreed
- Who does the work, senior or junior, and who your point of contact is
A sound design process is the best predictor of the outcome: if you are reviewing real pages on your own phone in week 2, you know what you are getting.
Frequently asked questions
How much does a simple website cost? A one-pager or a small site of 3 to 5 pages costs €1,500 to €4,000 excl. VAT from a freelancer or studio. Building it yourself in a site builder costs €15 to €50 per month plus your own time. With cheap options, check who owns the code and what SEO control you get.
Is a €500 website realistic? Only if it is a template without custom work, without content and without SEO. In 2026, €500 buys about 5 hours of a professional's time. That is enough for a configured template site, not for a site that wins customers.
How long does it take to build a website? A small-business website takes 3 to 6 weeks at RABZI and 3 to 6 months at a traditional agency. The biggest delay is content: copy and images delivered late. Plan them in parallel with the design.
Do I pay monthly or once? The build is paid once, usually in 2 or 3 installments. After that come hosting, maintenance and licenses, together €100 to €500 per month. Avoid arrangements where you 'rent' the site: you keep paying and the site is never yours.
Conclusion
In 2026 a website costs what you need it to do: €1,500 for a sharp one-pager, €4,000 to €10,000 for a small-business site that wins customers, €10,000 to €30,000 for a corporate site. Compare quotes not on hourly rate but on what is included, what becomes yours and what it costs per month after launch. Want to know what your website would cost? Book an intro call and you will have an estimate with a fixed price and date within 2 business days.